Oxyde

Oxyde Gym is a fitness center in the city of Barreiras, located in City House building, developed by Solare, a construction company. The gym arrives in the city bringing modernity and sophistication with a young and contemporary language. To develop this project, it was important to understand everything Oxyde represents for the neighborhood: more convenience to provide well-being, health, and quality of life for its residents. Oxyde is a young gym with an inviting and motivational tone of voice. And how did we discover this? Through our methodology. Starting from our understanding meetings, we managed to extract the essence of the brand, whether in a rebranding process or creating a brand from scratch, as it happened with Oxyde. We defined the target audience, brand attributes, tone of voice, and purpose, and this was the final result.

EN// Oxyde Gym is a fitness center in the city of Barreiras, located in City House building, developed by Solare, a construction company. The gym arrives in the city bringing modernity and sophistication with a young and contemporary language. To develop this project, it was important to understand everything Oxyde represents for the neighborhood: more convenience to provide well-being, health, and quality of life for its residents.
Oxyde is a young gym with an inviting and motivational tone of voice. And how did we discover this? Through our methodology. Starting from our understanding meetings, we managed to extract the essence of the brand, whether in a rebranding process or creating a brand from scratch, as it happened with Oxyde. We defined the target audience, brand attributes, tone of voice, and purpose, and this was the final result.

PT// Oxyde Gym é uma academia na cidade de Barreiras localizada no empreendimento da Construtora Solare, o City House. A academia chega à cidade trazendo modernidade e sofisticação com uma linguagem jovem e atual. Para desenvolver esse projeto foi importante entender tudo que a Oxyde representa para o bairro: mais comodidade para proporcionar bem-estar e saúde e qualidade de vida para os seus moradores.

A Oxyde é uma academia jovem, com um tom de voz convidativo e motivacional. E sabe como a gente descobriu isso? Através da nossa metodologia. A partir de reuniões de entendimento, conseguimos extrair o máximo da marca, seja em um processo de rebranding ou criando uma marca do zero, como foi a Oxyde. Definimos o público, os atributos de marca, seu tom de voz e seu propósito e esse foi o resultado final.

You may also like